Woman to Watch: Laura Johns Talks Becoming a Solo Property Agent – The Market Herald

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Laura Johns Sales Executive at Ray White Dalkeith Claremont | Supplied by Ray White
House & Garden
4 mins
A genuine personality, an extensive marketing background and invaluable mentorship from two highly prominent leaders in Perth real estate – Laura Johns is undoubtedly suited to the luxury property industry.
The Sales Executive at Ray White Dalkeith Claremont went from a successful marketing manager, to working under the guidance of real estate heavyweights Vivien Yap and Emma Milner.
Now she’s branched out as a leading solo agent, saying the influence of her mentors was invaluable.
Both Vivien and Emma taught me everything I know today, I still work with them on certain listings but we all operate our own “businesses” within the one agency, Ray White Dalkeith Claremont. 
I have always worked in client-facing roles for luxury businesses and have been trained to present in a certain way.
A successful background in the buzzing marketing world, working with boutique five-star hotels and luxury jewellers, as well as having a property management business in the family seemed to be the perfect springboard to the real estate market.
And while leaving a successful marketing career to start fresh in real estate may sound like an uncalculated decision for many people, for Johns it was a natural progression.
In 2021 she saw the move into real estate as her big moment to step away from an industry and role that she was comfortable in to try something new.
After rapidly adapting to the property industry, an opportunity to become a solo agent arose in April of this year, and Johns, not one to shy away from a new challenge, seized the moment.
There is a lot of risk involved in changing careers but I have a strong work ethic and am extremely positive.
I didn’t think too much about the risks, I only thought about everything I could gain from changing careers. Marketing is a huge part of real estate and my skills have been transferrable. 
While she now handles her own listings in Perth’s Western suburbs and surrounds, Johns says the continued support of her agency makes it feel like she’s never working alone.
The best thing about our agency is that we work together to achieve a common goal.
Although I am now “solo” I have the support of Vivien Yap, our General Manager, Licensee Lee Fitzgerald and the whole Ray White Dalkeith Claremont team, so I don’t feel like [I’m] working alone.
And the Perth local has her sights set on familiar territory.
A childhood spent around Claremont, Cottesloe and the surrounding suburbs, garnered Johns a great understanding of the area and what the various suburbs have to offer. She still lives in the area today enjoying the coastal lifestyle and spending mornings running the streets, saying it’s an asset to thoroughly know the area you’re selling.
I can help buyers and sellers in any area, but it is these suburbs that I tend to spend most of my time in.
It really helps when you know the area and product you are selling, and I tend to immerse myself in the lifestyle these suburbs have to offer. 
With a real estate career poised to be a major success story, Johns says her future will be based around hard work and commitment, and she’s in it for the long haul.
At this stage of my career I am putting my head down and working as hard as possible to gain traction and momentum. Don’t run before you can walk… real estate is all about the long game. 
Copyright © 2022 The Market Herald.

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